Ember AI is an AI-Agent that helps Ecoplanet platform users to take the most out of the data insights provided by the system.
Nov 2023 - Feb 2024 (incl. multiple product optimizations)
20+ screens designed, Brand Identity Design Styleguide, Continious Usability testing and UX/UI optimization rounds
We started with understanding the landscape of conversational AI Agents and copilots and how they can be integrated into the complex B2B online services. Together with the Product Manager I’ve done a comprehensive market research documenting the best practices related to our use case.
Market Research
Desk Research
Once we’ve identified the best practices and potential needs of our users , I’ve run a Jobs-to be-Done workshop to structure all the information about main usage scenarios. After the workshop, we had all the necessary information to formulate a clear value proposition.
JTBD workshop
Product Strategy
ICPs/Personas
At this stage, my goal was to create user journey flows based on the defined JTBD and transform these flows into mid-fidelity wireframes afterwards. After several design iterations, I’ve finalized the mid-fidelity Figma mockups that are supposed to cover all the relevant user flows
User Flows
Wireframes
Mid-fi mockups
After the strategic and UX design phases, my task was to come up with Ember AI brand Identity. From the very beginning, we considered Ember AI as a ''product inside the product'' rather than a separate feature of the Ecoplanet platform. Therefore, my main goal was to establish a unique brand identity that is also well-integrated into the existing Ecoplanet brand guidelines.
Brand exploration
Brand design
In the UI design stage, I’ve come up with Ember AI UI Components & UI elements that could be integrated well into the existing Ecoplanet platform. I've applied this final UI on the mid-fi wireframes. As a final step, I’ve prepared the Dev Handover documentation & necessary for the successful implementation of the suggested prototype.
UI styleguide
UI components library
Hi-fi mockups
I see the dev implementation audit as an important stage of the design process. During the Ember AI implementation, I went through multiple interactions with front-end developers to ensure that whatever we envisioned and designed was implemented properly and according to the documentation.
Before releasing our first Ember AI version to the public I've ran a set of internal testing sessions where we have collected and categorized feedback on the UX/UI and technical issues. After the public release, we continued collecting feedback from our users and implementing incremental optimizations on the UX/UI and technical side.
When we released Ember AI, Ecoplanet users were really excited with their new AI agent streamlining their work and assisting with complex processes like advanced data analysis. While LLMs are a relatively new technology and are still evolving, their capabilities improve with every release and user interaction. I strongly believe AI agents are set to become an integral part of sophisticated B2B interfaces, bringing increasing value and efficiency over time.
